Arsenal have launched a new premium Emirates Stadium hospitality package that lets supporters sit behind Mikel Arteta’s dugout.
The Arsenal hospitality package, named The Touchline, is being advertised for the club’s early Premier League home games. Prices start at £2,499 and rise by fixture, with the Chelsea match on Saturday 5 September listed at £6,499 per person.
The Touchline Offers Premium Dugout Access
The package places supporters close to the home bench, giving fans a rare matchday view of Arteta, his staff and the Arsenal substitutes.
Arsenal’s official hospitality listing says The Touchline includes premium match seats behind the Arsenal bench.
ReadArsenal has already looked at the Arsenal fixtures that shape the 2026/27 title defence.
That explains the price point.
Arsenal enter the new season as Premier League champions, and demand for premium Emirates Stadium experiences will be high.
Arsenal Push Matchday Revenue
The launch also underlines how aggressively Arsenal are pushing matchday revenue while demand remains strong.
This is not just about one expensive ticket. It is part of the wider shift around elite Premier League access, where clubs increasingly sell proximity, exclusivity and experience as much as the match itself.
For supporters, the talking point is obvious. Arsenal are offering one of the closest possible public views of Arteta’s matchday operation, but only at a premium price.
The Sun reports that availability is already limited across the first five home league games, with the Everton option sold out.
That tells its own story.
The Emirates experience is being reshaped, and Arsenal are clearly confident supporters will pay for the most exclusive version of it.
