Recently, there has been a dramatic increase in both online and live betting companies sponsoring football clubs shirts.
For example, Bayern Munich famously signed a very lucrative deal with Tipico, a sports betting and casino games company. This four-year deal, which is an effect sporadically between 2015 and 2019, makes Tipico a Bayern Munich premium partner. This is along with other major brands like German airline Lufthansa and Global Logistics firm DHL.
AFC Bournemouth, who recently became a member of the Premier League, has also signed a deal with Mansion Group that makes the online gaming operator it’s official sponsor.
Shirts sponsorships by gaming companies are very common nowadays. In fact, Premier league teams turning to betting companies in droves, vying for sponsorships, while members of the lower-tier clubs are trying to attract big-name brands. At this present moment, only a few betting companies are putting their logos on the t-shirts of Premier League teams, and one of these companies is Wintingo online casino.
If you are looking for generous cash prizes, a large selection of games to play, and guaranteed security when making financial transactions, Wintingo casino is one of the best. Wintingo casino games give gamers a chance to win real cash and because it is powered by Microgaming Gaming software, gamers can guarantee that they will not be bored.
As shirt sponsors, Wintingo casino joins the ranks of TLCbet, Watford, and Bet365. These gaming companies are replacing famous brands that once decorated the football jerseys of some of the Premier league clubs. These brands include Walkers Crisps, Reebok, and Dr. Martens.
As of right now, the market continues to grow for the sixth highest ranking Premier league clubs. This is in obvious evidence when you consider the decade-long deal for 900 million euros that Bayern Munich signed with Adidas. Although this is quite impressive, it hasn’t been as easy for some of the other clubs. In fact, based on information from the CEO of Sports Revolution sponsorship agency, many teams have been unable to give the major brands the commercial returns they are looking for.
Football sponsorships help big name brands when they are embarking on their marketing campaigns or are trying to build brand awareness. But, because the football clubs have not been able to provide these major brands with the marketing packages that they are looking for, many of them are abandoning this effort.
This influx of detractors has made it even easier for betting companies to get shirt sponsorships from the popular football clubs, which has turned these athletic organizations into direct response marketing vehicles. But, this may not be as good as it sounds i.e. going in this direction may affect the football clubs ability to be seen as valuable partners. And when you consider how popular the Premier league is around the world, is safe to say is that this is a huge missed opportunity for many companies. To prove their worth, the clubs should offer better sponsorship packages that not only keep fans interested but also include fan apps, wi-fi in stadiums, and content marketing. If they use this formula, it will be a big step in the right direction and it may even entice the big brands to come back.
Still, even though many of the major brands have left the Premier league behind, they are still very interested. It’s just that now, they are more selective about how where and how they invest their funds. The biggest issue was actually with the clubs that are in the lower tier because they don’t have a global fan base like their more popular counterpart and due to heavier regulation, which reduces their chances of offering good short-term returns for these brands.
